This included: Outpacing brand sales trends within their category by 15 points Increasing brand sales 6.4 points faster in stores with Cooler Screens than those without. The Cooler Screens ecosystem includes retail partners, the brand partners, and technology partners such as Microsoft that power screen and cooler functionality. The company says that, in one recent campaign, a major soft drink brand increased brand awareness and sales in a competitive category through targeted advertisements on its screens. “We’re excited to hit this milestone and look forward to bringing consumers, brands, and retailers even more screens in the coming months.” While at Groceryshop 2022, we met Lindell Bennett from Cooler Screens, the world's first & largest in-store digital media & merchandising. “What started out as an idea for a new type of cooler door has turned into 10,000 screens and tens of millions of views in national retail chains, while also expanding beyond the cooler aisle into stunning end cap displays.” Cooler Screens uses contextual targeting to create a powerful and relevant connection between brands and consumers in the ultimate moment of truth: immediately prior to. “We’re bringing the qualities of online shopping that people love - choice, transparency, ease, and personal relevance - into bricks and mortar stores to significantly enhance the consumer experience,” says Arsen Avakian, Cooler Screens CEO and Co-founder. Cooler Screens is the leading digital in-store retail media company, transforming retail spaces like cooler doors into brilliant 4k digital smart screens. This feels at least like a step in the direction of considering what customers may actually want out of this technology, but that will likely raise the question of privacy all over again. The solution comprises of digital screens that look like touchscreens. Cooler Screens does have plans to launch future features like voice recognition, allowing shoppers to ask questions about prices or item locations. The venture, which uses interactive digital displays to replace the glass doors in store cooler aisles, is now in 700 retail locations across 30 US markets. Cooler Screens develops Internet of Things enabled solutions for the retail sector. Cooler Screens, the startup providing the technology, is currently in 60 stores and is closing a number of successful pilot projects with other customers, according to CEO Arsen Avakian. Digital in-store retail media company, Cooler Screens, has announced the installation of more than 10,000 of its smart screens, generating over 77 million monthly views, a 200+% increase since June. Cooler Screens, OMG Media, Omnicom, Retail Media, SSP, SSP Partner, Supply-side Place Exchange and Cooler Screens Power Programmatic Access to the Largest.
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